Toys"R"Us Bricktober: Terms & Conditions

Entry is open to Australian residents aged 18 years and over only. Entrants must reside in Australia for the duration of the Competition Period.

While entry is open to Australian residents aged 18 years and over, the Promoter encourages parents and legal guardians to enter on behalf of their children. Where an entry is submitted on behalf of a child, the parent or legal guardian is the entrant for all purposes under these Terms & Conditions, including eligibility, prize claim, and acceptance of these terms. The LEGO creation may be the work of the child, and this will be acknowledged where possible, but all legal responsibility, correspondence, and prize delivery will be directed to the entering parent or legal guardian.

Directors, officers, employees, contractors, agents, and immediate family members of the Promoter, its related bodies corporate, and their agencies are not eligible to enter. “Immediate family members” means spouse, de facto partner, parent, child, or sibling.

An entrant may submit more than one entry within the same weekly theme. However, regardless of how many entries an entrant submits in a given week, they will only receive a maximum of one (1) Sweepstakes ticket for that week, as set out in clause 8.4, and will only be eligible to win the weekly prize once for that week.

Entries are only eligible for the weekly theme during which entry period they are submitted, and only enter the entrant into the Sweepstakes Draw as described in clause 8. Entries do not carry over between weeks.

Each entrant may win a Weekly Build Competition prize on one (1) occasion only across the entire Competition Period. An entrant who has already won a weekly prize in an earlier week may continue to enter in later weeks and will still be judged and have their entry considered, but is not eligible to win a further weekly prize in a later week. In that situation, the Promoter will select the next eligible entry as that week’s winner in accordance with clause 9. This restriction applies only to winning a further weekly prize; it does not affect that entrant’s continued eligibility to enter, nor their eligibility for the Sweepstakes Draw, which operates independently and automatically as described in clause 8. Each further eligible entry the entrant submits still earns them a Sweepstakes ticket for that week, subject to clause 8.4.

The Promoter reserves the right to verify the eligibility of any entrant prior to awarding a prize and may request proof of identity, age, and Australian residency. Failure to provide satisfactory proof may result in disqualification.

Each week, a new theme is revealed via @toysrusaustralia on social media. Fans build an original LEGO creation to match that week’s theme.

To enter for a chance to win the relevant weekly prize and to receive an entry into the Sweepstakes Draw, during the entry period for that week the entrant must post to their Instagram feed (a single post or carousel post):

• A photo of their LEGO creation; and
• A photo or selfie of themselves with their LEGO creation;

and, in that post:

• Tag @toysrusaustralia and @LEGO; and
• Follow @toysrusaustralia and @LEGO; and
• Include the hashtags #BricktoberBuild and #Sweepstakes.

Entries must be submitted as a permanent feed post (not a Story), as Stories expire after 24 hours and cannot be relied upon for judging or Sweepstakes verification.

Entrants’ Instagram accounts must be set to public for the entire duration of the Competition Period, and must remain public up to and including 7 November 2026, being the day after the Sweepstakes Draw is conducted, to allow the Promoter to verify entries. In addition, an entrant’s entry post must remain live and unedited on their Instagram feed for the entire duration of the Competition Period, and up to and including 7 November 2026. An entry that is deleted, hidden, or made private before this date may be deemed ineligible.

Entries must be:

• The entrant’s own original creation, not a pre-existing LEGO set or third-party design;
• Created solely by the entrant;
• On-theme for the relevant week (see clause 9);
• Free from third-party intellectual property (including, without limitation, other brands, logos, or copyrighted material) without appropriate permission;
• Compliant with Instagram’s Terms of Use and Community Guidelines; and
• Free from offensive, defamatory, discriminatory, or unlawful content.

Entry is free. No purchase is required to enter. No entry fee may be charged. Any cost of internet access or data charges incurred by the entrant in submitting an entry is the entrant’s responsibility.

By posting an entry, the entrant confirms they have read, understood, and agreed to these Terms & Conditions.

By tagging the Promoter’s account and entering this competition, the entrant agrees that the Promoter may use their submitted photos on the Promoter’s website, social media channels, and in future promotions and marketing, as set out in clause 11.

Where an entry is submitted on behalf of a child, the Instagram account used must be owned and operated by the entering parent or legal guardian.

The Sweepstakes Draw is a separate, random draw prize competition, run alongside the four Weekly Build Competitions. It is a game of chance and no skill or judgement is applied in selecting the Sweepstakes winner.

Every entrant who submits an eligible entry into a weekly theme (see clause 7) is automatically entered into the Sweepstakes Draw. No separate entry or action is required.

An entry only earns a Sweepstakes ticket if it meets all applicable entry requirements set out in clause 7, including that it is an original LEGO creation built from real LEGO bricks and elements, is on-theme, and otherwise complies with these Terms & Conditions. The Promoter may refuse or void a Sweepstakes ticket for any entry that does not meet these requirements, is not genuinely LEGO-related, or is otherwise disqualified under clause 13, whether or not that entry was also considered for the relevant weekly prize.

Ticket allocation: Each entrant may earn a maximum of one (1) Sweepstakes ticket per weekly theme, regardless of how many entries they submit that week. For example, if an entrant submits two designs in Week 1, they receive only one ticket for Week 1.

An entrant may earn up to one additional Sweepstakes ticket for each further weekly theme they enter, for a maximum of four (4) Sweepstakes tickets across the four weeks of Bricktober (one per week, for Weeks 1 to 4).

The Sweepstakes Draw will be conducted electronically using a random number generator (or equivalent random selection method) from all eligible Sweepstakes tickets, at the Promoter’s premises, and will take place after the close of the Week 4 entry period.

The Sweepstakes winner will be announced on Saturday, 31 October 2026 at 12:00 PM AEDT via @toysrusaustralia on Instagram.

The Sweepstakes Draw is entirely independent of the Weekly Build Competition judging. An entrant may win a weekly prize, the Sweepstakes prize, both, or neither.

Weekly winners will be selected by a panel of judges appointed by the Promoter (“Judging Panel”). The Judging Panel will assess all eligible entries received within that week’s entry period against the following criteria:

Theme relevance is weighted more heavily than general creativity: an entry that is highly creative but does not reasonably reflect that week’s theme is unlikely to place ahead of a well-executed, clearly on-theme entry.

The Judging Panel’s decision is final. No correspondence regarding judging decisions will be entered into.

In the event of a tie, the entry with the highest score for theme relevance will be selected as the winner.

The Promoter reserves the right to select a runner-up as the weekly winner if the selected winner is found to be ineligible, cannot be contacted, or has already won a Weekly Build Competition prize in an earlier week (see clause 6.6).

Entrants retain ownership of their submitted LEGO designs and photos.

By entering (including by tagging the Promoter’s account as described in clause 7), each entrant grants the Promoter a non-exclusive, royalty-free, worldwide, perpetual licence to use, reproduce, display, publish, and share the entry, including any photos or images submitted and the entrant’s username or name, for marketing, social media, advertising, and promotional purposes across all media. This includes, without limitation, use on the Promoter’s website, in-store, on @toysrusaustralia and other social media channels, and in future promotions and marketing campaigns, without further compensation.

Entrants warrant that:

• Their entry is original and does not infringe the intellectual property rights of any third party;
• They have all necessary rights, consents, and permissions to submit the entry and grant the licence in clause 11.2; and
• Their entry does not contain any third-party copyrighted material (including music, logos, or brand imagery) without written permission.

The Promoter is not liable for any claim arising from an entrant’s breach of the warranties in clause 11.3. Entrants indemnify the Promoter against any such third-party claims.

Entries must be entirely the result of the entrant’s own physical, hands-on creative effort using real LEGO bricks and elements. The use of Artificial Intelligence (AI) tools, software, or platforms, in whole or in part, to create, generate, design, alter, enhance, or produce any element of a submitted entry is strictly prohibited.

AI tools include, but are not limited to: image generation tools (e.g. Midjourney, DALL·E, Adobe Firefly, Stable Diffusion), AI-assisted editing software, AI filters, AI-generated building instructions or design tools, and any other tool that uses machine learning or generative AI to produce or modify visual content.

Entries that the Promoter reasonably suspects have been created or assisted by AI tools will be disqualified without notice.

By submitting an entry, the entrant warrants that their entry was designed and built entirely by themselves using physical LEGO bricks and that no AI tools were used at any stage of the creation or submission process.

The Promoter’s decision regarding whether an entry contains AI-generated elements is final and no correspondence will be entered into.

The Promoter may disqualify any entry or entrant if the entry or entrant:

• Submits an entry outside of an active weekly entry period (see clause 5);
• Submits a photo of the creation without a photo or selfie of the entrant with the creation, or vice versa;
• Posts to Stories only, without a permanent feed post, or deletes, hides, or makes private their entry post before 1 November 2026;
• Provides false, incomplete, or misleading information;
• Tampers with the entry process, the weekly judging, or the Sweepstakes Draw;
• Engages in conduct that is dishonest, fraudulent, or in bad faith;
• Violates these Terms & Conditions or any applicable law;
• Includes offensive, defamatory, or unlawful content; or
• Uses or is suspected of using AI-generated elements in their entry, as described in Clause 12.

A disqualified entry is also excluded from the Sweepstakes Draw, and any Sweepstakes ticket(s) associated with that entry will be void. This includes entries that are not genuinely LEGO-related or do not otherwise meet the entry requirements in clause 7, as set out in clause 8.3.

Entries submitted using automated systems, bots, or scripts are invalid.

The Promoter’s decisions regarding eligibility and disqualification are final.

If the promotion is disrupted, corrupted, or otherwise affected by causes beyond the Promoter’s reasonable control, including but not limited to technical failures, bugs, viruses, fraud, tampering, social media outages, or other unauthorised interference, the Promoter may, subject to applicable State and Territory regulatory requirements and any necessary regulatory approvals:

• Modify, suspend, or cancel the promotion (or any weekly round or the Sweepstakes Draw);
• Extend the Competition Period or any weekly entry period; or
• Select winners from entries received before disruption.

If the Promoter modifies or cancels the promotion, it will publish notice at https://toysrus.com.au/ and via @toysrusaustralia.

The Promoter is not responsible for lost, late, incomplete, or misdirected entries.

Personal information collected in connection with this competition is collected by the Promoter for the purpose of conducting and administering the competition, including verifying eligibility and contacting and notifying winners.

Personal information will be handled in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles, and the Promoter’s Privacy Policy at https://toysrus.com.au/.

Entrants may request access to or correction of their personal information by contacting the Promoter.

Personal information will not be disclosed to third parties except as required by law or as necessary to conduct this promotion.

If entrants have opted in to marketing communications, their personal information may be used by the Promoter for future marketing purposes. Entrants may opt out at any time by contacting the Promoter or using the unsubscribe mechanism in any marketing communication.

By entering, entrants consent to the collection, use, storage, and disclosure of their personal information as described in these Terms & Conditions and the Promoter’s Privacy Policy.

To the maximum extent permitted by law, the Promoter and its related bodies corporate, officers, employees, agents, and contractors (“Promoter Parties”) exclude all liability for any loss, damage, injury, or expense (including indirect or consequential loss) arising directly or indirectly from:

• Participation in the competition;
• Acceptance or use of any prize;
• Any technical failure, malfunction, or disruption affecting the competition;
• Any social media platform outage or third-party platform failure; or
• Any unauthorised access to, or alteration of, entries.

Nothing in these Terms & Conditions excludes, restricts, or modifies any consumer guarantee, right, or remedy conferred by the Australian Consumer Law that cannot lawfully be excluded, restricted, or modified.

Entrants agree to indemnify and hold harmless the Promoter Parties from and against any claim, loss, damage, liability, cost, or expense (including legal costs) arising from the entrant’s participation in the competition, breach of these Terms & Conditions, or breach of any third party’s rights.

This competition is conducted in accordance with applicable Australian federal, State, and Territory laws and regulations, including the Australian Consumer Law and applicable State and Territory fair trading, trade promotion lottery, and consumer protection laws.

These Terms & Conditions are governed by the laws of Victoria, Australia. Any dispute arising in connection with this competition will be subject to the exclusive jurisdiction of the courts of Victoria.

If any provision of these Terms & Conditions is found to be invalid, unenforceable, or illegal, that provision will be severed and the remaining provisions will continue in full force.

Failure by the Promoter to enforce any provision of these Terms & Conditions does not constitute a waiver of that provision or any other provision.

These Terms & Conditions constitute the entire agreement between the Promoter and each entrant in relation to this competition and supersede all prior representations, agreements, and understandings.

This promotion is in no way sponsored, endorsed, or administered by, or associated with, Instagram or Meta Platforms, Inc.

Entrants must comply with Instagram’s Terms of Use and Community Guidelines when participating in this competition.

Instagram accounts must be set to public for the entire duration of the Competition Period, and up to and including 1 November 2026, for entries to be visible, eligible, and verifiable for both weekly judging and the Sweepstakes Draw.

The Promoter is not responsible for entries that cannot be found due to privacy settings or account restrictions.