Squishmallows - Every size, squad and licensed character, in one place

Looking for a first cuddle toy, a birthday present or just another plush to add to the collection? Squishmallows come in sizes ranging from 2.5" Micromallows right up to the 16" hero plush, with plenty in between. You’ll also find Hugmees, Clip-Ons and licensed favourites from Disney, Pokemon, Hello Kitty, Harry Potter and Sega, so there’s a Squishmallow for pretty much every plush fan.

What are Squishmallows?

Squishmallows are a soft, round plush toy line created by Kellytoy and now produced under Jazwares. The look is instantly recognisable. A marshmallow-shaped body, a simple embroidered face and a super-soft spandex-style exterior over a polyester fibre fill. That's what gives them their signature squish.

Every character belongs to a "Squad" and comes with its own name and short backstory printed on the tag. You'll find farm animals, food characters, mythical creatures and plenty in between. That storytelling is a big part of why they've moved beyond regular plush toys and into serious collecting territory, with kids and adults alike chasing specific characters, squads and sizes.

Squishmallows sizes and what they're best for

Sizing is where most parents get stuck. A "10 inch" isn't just a number, it changes how the toy actually gets used. Here's a quick guide to match the size to the shopper.

If you're after something pocketable to start a set, Micromallows and Clip-Ons sit closer to the miniature toys end of the range. The 10" is the most gifted size and a safe pick if you're unsure.

Squishmallows vs Hugmees, Clip-Ons and Micromallows

There are a few different Squishmallows formats, each with its own shape or way of collecting.

Original Squishmallows. The classic round shape with short arms and legs. Available across the full size run.

Hugmees. Same soft feel as the originals, but with longer arms designed for hugging. Great for kids who like to squeeze their plush at bedtime. You'll spot Hugmees across Disney characters like Goofy, Minnie and Sally, plus Sanrio favourites including My Melody, Kuromi and PomPomPurin.

Clip-Ons. The 3" version with a small clip attached, made for school bags, keys or pencil cases. A low-price way to start collecting.

Micromallows. 2.5" mini plush sold in blind packs, so the character stays a surprise until you open it. Popular with kids who love the reveal moment and with collectors chasing a full set.

Squooshems and Stackables. Squooshems have a squishier, more stretchy feel with a slower-return fill. Stackables are a flatter shape designed to sit on top of each other. Availability rotates.

Licensed Squishmallows squads to know

Licensed characters are often the entry point for fans who love a specific franchise. Availability changes as new waves drop and older releases sell through.

Disney and Pixar. Look for Stitch (including Stitch with Cake and Elvis Stitch Hugmees), Minnie Mouse, Goofy and Sally in the Hugmees line. The Pixar Anniversary 10" range covers Toy Story Rex, Ratatouille Remy, Up's Dug and Monsters Inc Sulley.

Pokemon. Fuecoco and Rowlet are recent standouts. Pokemon waves tend to move quickly.

Hello Kitty and Sanrio Friends. The Hello Kitty 50th anniversary 8" plush sits alongside the Plaid Hugmees line featuring Hello Kitty, My Melody, Kuromi and PomPomPurin.

Harry Potter. Dobby, the Sorting Hat and Mandrake are the ones fans ask for.

Sega. Big The Cat in 10" and Dr. Eggman in 8" for Sonic fans.

Original squad characters. Don't overlook the non-licensed lineup. The original lineup has plenty of fans too, from familiar animal characters to quirky food designs like Fish Taco. Cows and cats are easy starting points if you're not shopping for a licensed character. If your child leans towards animals in general, our animal toys collection is worth a look, and Squishmallows sit alongside plush-style action figures for fans who collect across categories.

How to choose the right Squishmallow

Choosing for a young child. For toddlers, stick to age-appropriate sizing and check the age grading on the tag. Toys sold in Australia follow AS/NZS ISO 8124 safety standards, and small-parts warnings apply to under-3s. Clip-Ons and Micromallows have small attachments or come in blind packaging, so they're better suited to older kids. A soft 8" or 10" Original is the safer everyday cuddle.

Choosing as a gift. The 10" is the sweet spot for birthdays and Christmas. Big enough to feel like a proper gift, small enough to travel and store. Match the character to something the child already loves, whether that's Stitch, a Pokemon starter or a farm animal.

Starting or growing a collection. Pick a theme and stick to it. Some collectors chase a squad (all the cats, all the food characters), some chase a size (all 7.5" or all 16"), and others follow licensed drops. Rotating licensed lines like Harry Potter and Pixar Anniversary tend to sell through, so grab them when you see them.

How to clean and care for Squishmallows

Squishmallows hold up well with a bit of care.

Spot clean first. For most marks, a damp cloth with mild soap and a gentle dab is all you need. Let it air dry.

Machine wash if needed. Place the plush inside a pillowcase and tie it closed. Use a cold, gentle cycle with a mild detergent. Skip fabric softener, it can flatten the pile.

Dry carefully. Air drying is best. If you use a dryer, choose a low or no-heat setting to protect the fabric and stitching. High heat can shrink the exterior and clump the fill.

Re-fluff and store. Once dry, give it a good squeeze and shake to redistribute the filling. Keep them out of direct sunlight to protect the colour over time.

Squishmallows questions, answered

What are Squishmallows made of?

Squishmallows use soft polyester fabric and fibre filling for their stretchy, marshmallow-like feel. Their facial details are embroidered, and each character includes a name and backstory tag.

What size Squishmallow should I buy?

Choose a 3" Clip-On or 5" for bags and small gifts, an 8" or 10" for everyday cuddles, and a 14" or 16" for a bigger cuddle or display piece. Collectors often stick to one size for a neater shelf.

Are Squishmallows only for kids?

No. Teens and adults also collect Squishmallows, particularly Disney, Pokémon, Hello Kitty and Harry Potter characters. Larger sizes work well as room decor, while Micromallows appeal to collectors who enjoy blind packs.

How do I wash a Squishmallow?

Check the sewn-in care label first, as instructions can vary. Spot clean small marks with mild soap. If machine washing is allowed, use a pillowcase, cold gentle cycle and mild detergent, then air dry or tumble dry on low. Avoid bleach and high heat.

What's the difference between Squishmallows and HugMees?

Original Squishmallows have the familiar round shape and short arms. HugMees use the same soft materials but have longer arms and bodies designed for hugging. Choose between the classic shape and a more bedtime-friendly cuddle plush.

Are Squishmallows worth collecting?

Yes, if you enjoy the characters and the hunt. Licensed collections, limited releases and Micromallows are popular with collectors. Keep the plush clean and the tag intact, but collect for enjoyment rather than assuming its value will increase.

Are Squishmallows safe for toddlers?

Check the age rating on the tag. Clip-Ons, Micromallows and accessories may include small parts unsuitable for children under 3. Choose a larger Original specifically rated for toddlers and supervise early play. For older children, explore our dolls and accessories range.